Real estate is a great industry, full of great people. Nonetheless, there are a few negative notions out there about Realtors – notably the sweaty salesperson who is only in it for the commission (but, who doesn’t want to get paid for their work?) and will do anything to ‘get the deal’. That notion misses the point that Realtors are paid to help people buy and sell real estate, but for whatever reason it seems to be rather widely held.
Admittedly, that impression isn’t helped by the rare Realtor who really will ‘do anything’ to get the deal. We hear about them from time to time – they’re the agents who slash their commission, or buy appliances to grease the wheels, that sort of thing. Their actions create an expectation – a false hope – that every agent will do that. That’s definitely not the case.
Real estate is an interesting business for the way that it brings people from so many backgrounds into very close contact (usually for relatively brief periods of time). We go from being strangers to sitting in your living room discussing lifestyle needs, sometimes all in a matter of minutes. The stresses and strains of trying to buy and sell real estate (financing – which can be a very touchy subject for some folks – home inspection reports, compromises and near misses) can be hard to cope with. Some people get very emotional. Nonetheless, the bottom line is that this is business. I take my role of professional advisor and advocate very seriously, and try to help my clients deal with their stress by staying focused on the task at hand. For me, it’s not emotional.
That’s not to say it’s not stressful to me; of course it is. We all feel the stress of the people around us, plus this is my livelihood. My point is that it is important to stick to business. That is what you pay me for: to be the professional who guides you through the process, advises you of your options, and negotiates on your behalf to try to get you what you want.
So, why do some folks expect more than quality service and results? Perhaps it’s because of that handful of Realtors who create the perception that Realtors will buy expensive gifts for their clients. There’s a pretty serious problem with that, though: by putting their own cash on the table, so to speak, those agents are making themselves a party to the transaction, which Realtors are not meant to be. In that scenario, how does the Realtor keep his/her focus on the wants and needs of the client? The waters become muddied pretty quickly.
From my perspective, as the professional representative, if we work out a deal I’ll get paid. If we don’t, my clients and I will move on to the next opportunity. It’s not like there aren’t other houses and condos out there!
(Of course, most of my clients over the years have fully understood that. I’m quite clear about it at all times! Two or three have poked around looking for a little something extra, but I haven’t hesitated to clarify the point.)
The bottom line is that I earn my living at the negotiating table. I work to get my clients top dollar on their sale, and/or the best price, terms and conditions on their purchase. It’s a professional service in which I take a certain degree of pride. When the dust settles, their goals are achieved, and they are happy; only then do I get paid. And that, folks, is why I don’t buy appliances. :)
RE/MAX Hallmark Realty Ltd Announces New Leslieville Office!
January 10, 2012 by Simon
RE/MAX Hallmark Realty Ltd is expanding into the heart of Leslieville! With the recent purchase of 785 Queen St East, Hallmark will be building upon our already significant market presence in one of Toronto’s most interesting and exciting neighbourhoods. The new office, which is scheduled to open in May, 2012, will serve the growth of the company, Realtors already in the organization and the needs of our many clients in and around the area.
For those of you who have followed my own recent journey away from, and then back to, RE/MAX Hallmark, this will make sense: Hallmark just has so much to offer – both to me and to my clients. The new office will give us a physical base in Leslieville from which to operate – just as we have had with Hallmark’s many other offices around the city (including Riverdale, Don Mills, Mt Pleasant, College St, etc). Plus, it will draw more buyers and sellers to the brokerage, adding to the pool of opportunities for all involved.
All in all, this is just another great reason to work with RE/MAX Hallmark. Call me if you have any questions or comments, and let’s get to work on your real estate goals!
Posted in Market Commentary, RE/MAX Hallmark Toronto real estate | Tagged Leslieville, Market Commentary, RE/MAX Hallmark, Real Estate, Simon Milberry, Toronto Real Estate Market | Leave a Comment »